Daily Idea is ENDING: 57 Consecutive Days of Writing
I've enjoyed the Daily Idea, but I'm going to retire it. This post will explain why.
My goal is to go viral.
You may think, going viral is luck!
That simply isn’t true and one of my past posts reflects that.
This may seem like an insane reason for ending the Daily Idea, but in the next few minutes you’ll understand…
why I’m making this decision
why its possible to go viral
how I’m going to do it
I’m Digging Myself a Reputation Hole
Reputation is what people know you for.
Right now most people know me for the Daily Idea, my Medium, and
I’ve realized, after reading some content by Michael Simmons that I’m training people to avoid my content.
But doesn’t publishing more mean that I’ll grow more?
Not really, and I’ll explain why.
By posting daily I decrease the overall quality of my content.
This happens because I rush and post a half-baked piece. In other words, there isn’t enough time to create quality with such a tight deadline.
As my pool of content grows, new readers will run across half-baked, low-quality content more often. If a new reader comes across a low quality article their first impression will train them to avoid my content and name further.
I want to avoid my content backfiring on me by implementing a new writing process that will train people to want to instantly click on my content when they see it.
My goal is to have content of such high quality, when people read it, they want to read all of my content.
Each post should be so valuable, so packed dense of gems, that the reader will turn into a true fan.
One true fan is more valuable than 1000 social media followers.
True fans share your content and constantly refer your work to others.
Read further to learn what my strategy is to create true fans.
The Blockbuster Article Strategy
My new strategy is to increase the reputation & growth of my writing by spending a lot of time and effort producing high quality content that creates extreme value for people.
That extreme value converts readers into true fans!
So, instead of posting daily, lower quality content, I’ll be posting infrequent, extreme quality blog posts that cover micro-niche topics.
NOTE: A micro-niche is a lightly trodden cross over of subjects that has little to no content about it.
My goal is to dominate and master certain micro-niches by writing “BLOCKBUSTER” content:
To write blockbuster content, I’ll have to spend 10x as much time to write each piece.
By writing in micro-niches I’ll have less competition.
The beauty of this strategy is most people take about 3-10 hours to write a mediocre post on a common topic.
I’m aiming to write much longer, about 50-80 hours to create an amazing post on a specific topic.
That’s an absurd amount of time to spend on 1 post, but its by design.
It turns out “the stories that take twice as long to write tend to perform nearly twice as well”:
Spending 50-80 hours to write blockbuster content on a specific thing means that I’ll be an outlier.
So, by writing an amazing post in a micro-niche I can avoid all of the competition over the “good enough content”.
This graph sums it up nicely…
To summarize, the amount of writing I do will stay the same, the amount of content I publish will decrease, and the content that is published will be of superb, specific quality.
Will you be one of my true fans before I get started?
How I’ll Go Viral
Going viral isn’t luck. Going viral isn’t easy either.
Going viral or becoming an “overnight success” takes years of dedication to your chosen craft and most people forget that. Years of pondering and learning are required before anything you do actually moves the needle.
It takes intense, long-term commitment to higher ideals to go viral.
Most people don’t have the motivation nor the commitment to follow through with such a long-drawn plan.
I’m committed to the long-term plan of creating quality content.
You may think I’m a hypocrite in saying that because I’m ending the Daily Idea.
Not really, because by ending my current writing strategy, that I’ve learned isn’t creating quality or growth, I’m actually avoiding the sunk cost fallacy and the commitment fallacy.
Its important to commit to higher ideals and not the actions themselves. Nor should we fear the change associated with pursuing those higher ideals.
I choose not to write this post out of fear of change, but out of necessity.
By fearlessly changing in search of quality in my writing, I can exceed those who try to “get lucky” on day-one. Instead of becoming lucky, I’ll consistently grow.
This tweet explains it…
You may be wondering… what type of systems do I have to make my writing stick out, and go viral?
My workflow will consist of absorbing books, extracting their most precious gems, and then plugging them into my Obsidian 2nd brain network as you see above.
You can read more about the specifics of my Obsidian process in the post below:
A Breath of Relief
Its quite refreshing to know that my commitment to post daily is gone.
However, I’m happy to commit to writing daily and deeply on topics I’ll know you’ll love:
Psychology of Tech
Hopefully all I’ve explained above makes sense to you and I’d love if you follow me on Medium where I’ll be writing this new blockbuster content!
I also recommend to follow me on Twitter for updates on my writing.
Also, if you’d like to support me for the price of a cup of coffee, join Medium to get unlimited access to my content and 1000s of other readers!
The Daily Idea will now be an archive for all of my writing from the period of November 16th to January 12th.
WOW! You definitely have GRIT!